# identity.md

## Organization Overview
- **Company Name:** LELET NY
- **Mission:** LELET NY designs and creates modern luxury hair accessories, bridal headpieces, and jewelry, offering runway-inspired and architecturally influenced pieces for everyday wear and special occasions.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in New York City.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** A culture of modern luxury, inspired by runway trends and architectural design, with a strong emphasis on craftsmanship and in-house design and production in NYC.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a design and manufacturing company for luxury hair accessories and jewelry, with products including sculptural claw clips, wedding crowns, veils, earrings, and necklaces, all designed and handmade in their NYC studio.
- **Location(s) and Geographic Presence:** Primarily based in New York City, where products are designed and handmade.
- **Key Partnerships and Affiliations:** Details forthcoming.